“When you sell kitchens and made-to-measure installations on a daily basis to clients who will have our products in their home as part of their life project, I can assure you that the notion of customer experience is absolutely essential. It is something that is deeply anchored in our philosophy at Schmidt. Yet this does not prevent us from reassessing our practices in this area. For the last four years we have been examining the buyer’s journey in terms of both digital and physical aspects for our two brands, Cuisinella and Schmidt, with the consumer placed at the center of this process.”