Go to content | Menu

Chaires - EM Strasbourg Business School
Autres sites
Chaires - EM Strasbourg Business School
Chaires d'entreprise
EM Strasbourg
Partners's logo

Wine and tourism


Editorial by Coralie Haller,
Head of the Wine and Tourism Chair



With a surplus trade balance of 10.5 billion euros in 2016, the wine and spirits sector has the second biggest surplus on the French market, just behind the aeronautical sector (FEVS, 2017). Although France is the second largest consumer of wine after the USA, wine remains a national symbol of French lifestyle, culture and gastronomy. The Alsace is the fourth most visited region of France, where 15,500 hectares of vines produce 150,000 millions bottles of wine per year (CIVA, 2017). Nearly 2.2 million visitors explore the oldest wine route of France every year (ORTA, 2015). The number of visitors has increased by 2% compared to 2016 and the number of overnight stays has reached 27.1 million, representing 2.2 billion euros and 37 000 salaried and non-salaried posts (ORTA, 2017).

These figures bring home the economic importance of the wine and tourism industries, both on a national and regional level. The interest of creating of a « Wine and Tourism » Chair within the University at Strasbourg Management School is self-evident. There is a clear advantage in the development of this future « think tank » for tourism or wine makers. The idea is to foster a cluster-style functioning in which businesses, researchers and training establishments work together to create and cultivate new ideas.

Our research themes

The « Wine and Tourism » Chair is composed of four main research themes. The first concerns marketing, and more specifically the behaviours and experiences of wine tourists and the development of wine brands. Researchers also work on the logistics and distribution channels of the wine industry. A third theme studies the business models of wineries and tourism companies and investigates the governance of the sector, or how the different actors collaborate and interact when developing inter-organisational projects. Finally, researchers also evaluate how digitalization and the fostering of innovation impacts the wine and tourism sectors.

 

Our missions

The areas of action of the « Wine and Tourism » Chair are organized around three main hubs:

An academic hub for the development of training

A research hub to manage studies

A business hub to encourage partnerships between the organizations and companies of both sectors


 

 

Our sponsors




 


 

 
 

Our training courses


The « Wine and Tourism » Chair participates in the development and improvement of the Grande Ecole International Wine Management and Tourism Masters degree, the Tourism Management Masters degree and the two Short Executive courses in entrepreneurship and digitalization of wineries and tourism businesses. The academic contribution of the « Wine and Tourism » Chair is based on productive partnerships between its academic and professional actors. The interactions between professionals, researchers and students provide answers to practical and managerial issues and are an essential part of the Chair’s pedagogical base.


 

THE GRANDE ECOLE PROGRAM - INTERNATIONAL WINE MANAGEMENT AND TOURISM MASTERS DEGREE (in french)

 

MASTER 2 – TOURISM MANAGEMENT
(in french)
 

 

SHORT EXECUTIVE COURSE – "ENTREPRENEURSHIP IN WINE TOURISM"
(in french)

 

 


 

SHORT EXECUTIVE COURSE – "DIGITALIZATION OF WINERIES AND TOURISM BUSINESSES"
(in french)

 

 



 

HISTORY OF THE CHAIR


Creation
 
  • September 2017: Funds provided by the Grands Chais de France group via the Strasbourg University Foundation
  • July 2017: Funds provided by the Interprofessional Alsace Wines Council (CIVA) via the EM Strasbourg partner association
  • June 2017: Funds provided by the Crédit Agricole Alsace Vosges via the Strasbourg University Foundation
  • May 2017: Founding of the Chair. Signature of the partnership agreement.
 
 

EVENTS


Business immersion for the students







Research workshops

 
Research workshop at Les Champagnes Nicolas Feuillatte.




Meeting with the research team led by Jean-Paul Méreaux from Reims-Champagne-Ardennes University to define the lines of action for common research axes with the Wine and Tourism Chair
 
 

Our team


The team is composed of permanent members who are professors and associate professors at EM Strasbourg, and external experts. These team members work with associate members of the school, as well as colleagues in universities in France and abroad, with economic actors and institutions.
 

Bureau

Coralie HALLER
Associate Professor
Head of the Wine and Tourism Chair
Head of the Head of the Grande École International Wine Management and Tourism program
Head of the Master 2 Tourism Management program
Permanent member
President

 

Jean-Paul MÉREAUX
Associate Professor, HDR (accreditation to supervise research)
Reims-Champagne-Ardennes University
Associate member
Vice-president Research
 

Yosr BEN TAHAR
Associate Professor
Paris School of Business
Expert member
Treasurer 

Charlotte MASSA
Associate Professor
Head of the Grande Ecole program marketing apprenticeship
Permanent member
Secretary
 
 

Members


Didier BÉDÉ
Associate Professor
Member of the Laboratoire Governance and Control Therganisationnel
Toulouse 3 Paul Sabatier University
Associate member

 

Sébastien BÉDÉ
Associate Professor
Expert member

 
null
Herbert CASTÉRAN
Dean of EM Strasbourg
Associate Professor
Permanent member


 

Roxane FAVIER
Associate Professor
Perpignan Via Domitia University
Associate member

 

Olga GONCALVES
Associate Professor
Perpignan Via Domitia University
Associate member

 

Isabelle HESS
Tourism project manager, Tourism Directorate - Grand Est
Wine Management and Tourism
Expert member

 

Nadia LELANDAIS
Director of the Cooperative winery of the "Faitières d'Orschwiller",
Founding member of Invinotech
Expert member
 

Nathalie MAUMON
Associate Professor
Toulouse 2 Jean Jaurès University - ESPE Saint-Agne
Associate member

 

Nathalie MUSSOL
Associate Professor
Montepellier University
Associate member

 

Tan VO THANH
Associate Professor
La Rochelle Business School - Excelia Group
CEREGE - EA 1722
Associate member

 

Yuan YAO
Associate Professor
Permanent member

 

Pierre JACHEZ
President of EM Strasbourg Partners
Rotary 1680 district governor
Ex-officio member

 

Jacques CATTIN
Member of Parliament for the second constituency of the Haut Rhin region
Vice-President of the Grande Region Tourism Commission
dans la Grande Région
Ex-officio member

 
 

our partners



 


 




 




 



null





 


Date of update December 2, 2019

Share this!