Customer Experience Chair

The editorial of Claire roederer,
Initiator of the Client Experience Chair Project

The concept of a Customer Experience Chair is based on a simple observation: all businesses create customer experiences, whatever their sector of activity. However, few companies optimize this experiential perspective to gain a competitive edge. This Chair was created to bring together partners from different sectors to consider the central theme of customer experience from managerial and academic perspectives.

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Research theme

The Customer Experience Chair works with businesses from different sectors. It is composed of actors from both business and academia, and applies academic research to strategic business issues, plays a role in the selection of research avenues exploring the theme of customer experience and provides easy access to the resources of other Strasbourg University research units.

Aims

The EM Strasbourg Customer Experience Chair aims to create a dedicated structure for research, discussion and training around customer experience, where actors can consider not only its physical and digital forms but also its transversal applications.

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CALL FOR RESEARCH PROPOSALS CUSTOMER EXPERIENCE CHAIR

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Participating Companies

Actualités

• 
  Ethnography and usability to transform customer experience
• 
  Martial BELLON's testimony, President of the SIG Strasbourg
• 
  Sabine AUPETIT's testimony, strategic marketing project manager for Schmidt Group
• 
  Martin Kaiser's testimony, Managing Director of Hager Services

Timeline

Signature of convention

• November 2017: Signature of the Partnership Agreement.
• December 2017: First meeting of the piloting committee. 

Piloting Committees

• December 2017
• March 2018
• June 2018

Scientific Committee