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Travaux de recherche - Vin et tourisme


  • Charlotte MASSA "La réalité virtuelle au service de l'expérience de consommation oenotouristique.", 6ème conférence de l'AFMAT, Perpignan, 2019, (with D. Bédé, N. Maumon)
  • Coralie HALLER "Using social media to distribute wine: myth or reality?", Academy of Wine Business Research - AWBR - , Stellenbosch, 2019, (with J-E PELET , C. HALLER, B. CANZIANI)
  • Charlotte MASSA "Intergenerational transmission: an exploratory study of generation Z wine consumer behaviour.", 11th Academy of Wine Business Research , Stellenbosch, 2019, (with D. Bédé, N. Maumon)
  • Coralie HALLER "The impact of social media and internet advances on wine tourists’ behavior: a typology of power sources empowering and transforming the wine consumers and tourists", "in : MANAGEMENT AND MARKETING OF WINE TOURISM BUSINESSES: THEORY, PRACTICE AND CASES", Richard N.S Robinson and Marianna SIGALA, August 2018, (with Marianna SIGALA, Coralie HALLER)
  • Charlotte MASSA "Wine industry in the era of the virtuality: an answer to the expectations of Gen-Zers?", 41th World Congress of Vine and Wine, Punta del Este, Uruguay , 2018, (with D. Bédé, N. Maumon)
  • Charlotte MASSA "Intergenerational transmission: an exploratory study of Generation Z wine consumer behavior", 41th World Congress of Vine and Wine, Punta del Este, Uruguay, 2018, (with D. Bédé, N. Maumon)
  • Coralie HALLER "Réflexion sur la valorisation oenotouristique du vignoble alsacien : les leviers durables et expérientiels", Colloque AFMAT-ARIMHE , Paris, 2018, (with Isabelle Hess, L. Muller)
  • Charlotte MASSA "Oenotourisme et consommation : une netnographie pour déterminer les éléments clés de l'expérience de visite d'une cave.", 33ème Congrès de l’Association Française du Marketing, 2017, (with S. Bédé)
  • Charlotte MASSA "“Consume less, consume better”: The case of Wine in Moderation message.", 10th Academy of Wine Business Research Conference, Sonoma, USA, 2017, (with S. Bédé)
  • Charlotte MASSA "Does satisfaction trigger purchase? The case of winery visit experience.", 10th Academy of Wine Business Research Conference, Sonoma, USA, 2017, (with S. Bédé)
  • Charlotte MASSA "Wine store brands and consumer perceptions.", 10th Academy of Wine Business Research Conference., Sonoma, USA, 2017, (with Y. Ben Tahar)
  • Charlotte MASSA "Un touriste satisfait est-il un touriste qui achète ? Le cas de l’expérience de visite d’une cave.", 4ème Conférence de l’Association Francophone de Management du Tourisme, 2017, (with S. Bédé)
  • Charlotte MASSA "Analyse comparée de l’expérience oenotouristique : Ancien versus Nouveau monde.", 4ème Conférence de l’Association Francophone de Management du Tourisme, La Rochelle, 2017, (with S. Bédé)
  • Charlotte MASSA "Wine tourism and consumption: a netnography to determine the satisfaction/dissatisfaction elements of winery experience", 39th World Congress of Vine and Wine, Bento Gonçalves, Brésil, October 2016, (with S. Bédé)
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mise à jour le 15 mars 2018

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