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EM Strasbourg
Martial BELLON's testimony, President of the SIG Strasbourg
Publié le February 19, 2018, Mis à jour le March 6, 2018
“It may seem surprising that a sports club is interested in customer experience, yet this issue is actually at the heart of our strategic policy for the years to come. We see that in the United States in particular, sporting events are more than just "sporting events" - they are a form of entertainment that is accessible to a non-expert, family audience. France is still far from achieving the same level of interest!”